Our Web Development Process
By effectively leveraging data and analytics, your website should create a user experience that communicates your value proposition and achieves conversions. We use the latest technology and we ALWAYS include custom graphics. If you want a website that looks like someone else’s, we’re not the agency for you.
In addition to website design, our strategists will assist in the development of content for your website. This includes research, writing, gathering, organizing and editing information for publication on your website.
WEB DEVELOPMENT PLATFORMS
Our website design and web development experience spans wide and runs deep. We specialize in WordPress, Joomla, Drupal, Magento, Shopify, Mobile Responsive and Twitter Bootstrap.
Open-Source CMS Frameworks:
If you know anything about technology, Drupal is the go-to open source solution that allows for technology and sophistication to come together seamlessly. The Drupal community is close to a million worldwide. If you’re looking for a corporate branding website, e-commerce functionality, or a one-off applications, the freedom and flexibility of Drupal accommodates it all.
After Drupal, comes Joomla. Joomla is great for e-commerce and social networking sites. It is used by some of the leading companies in the world including Harvard University, eBay, GE, IKEA and more.
It will take some convincing for us to leverage WordPress, but we understand that it’s important to use the development platform that makes the most sense for our clients. We recognize that WordPress has developed from blogging software to a reputable content management system, while still offering the same clean, user-friendly experience that made it popular. That said, as your business grows, you will need to migrate to a framework that grows with your business. WordPress just doesn’t have the flexibility found in Drupal or Joomla.
Mobile Responsive and Twitter Bootstrap
Smartphones have significantly impacted web development and consumers web browser experience. The days of using a single platform with animation heavy graphics are gone and the need for adaptable, lightweight code is imperative for your business. We use frameworks like Twitter’s Bootstrap and Google’s AngularJS, which allow delivery of the best user experience from your target audience’s laptop and their smartphone.
Geek Speak – Our Scripting Languages
• CSS/HTML (w3 compliant markup)
SERVER & NETWORK CONFIGURATION
We can help prepare your business for future growth so that you don’t have to worry about site crashes and server instability.
How consumers pay for products and services across the globe is evolving in ways that blurs the lines between in-person transactions at retail and remote transactions online/mobile devices. eMarketer predicts retail ecommerce sales will increase to $4.058 trillion in 2020, making up 14.6% of total retail spending. As more and more consumers turn to the Search industry led by Google, Bing and Yahoo! to find companies like yours, it’s only logical consumers will want to be able to click a button to make a purchase for your products and/or services.
Your website is not just a digital brochure for your business. It’s a sales funnel and can become a valuable tool for streamlining your workflow. Your website can be integrate with QuickBooks, service retail and wholesale customers, disseminate information to your consumers, manage all of your assets (i.e., photography, video, news articles, etc.), and so much more. Our industry experience includes developing ecommerce platforms for small and large retail brands, big box stores and service providers. From a tech perspective, there isn’t anything we can’t handle. We have experts that leverage each of the major frameworks. Magento is our top pick for ecommerce as it is known for it’s feature-rich innovation and third-party integration. We also have extensive experience with Shopify, Drupal Commerce, VirtueMart, JooCommerce, WooCommerce, osCommerce, OpenCart, Zen Cart and more.
WEBSITE PERFORMANCE ANALYSIS
If you have an existing website, we recommend performing an analysis on the effectiveness of your site before we begin making changes or recommendations on where to go next. Here are the key areas that we can analyze and implement updates to align with your internet marketing strategies:
• Content Optimization
• Title Tags
• Heading Tags
• Meta Tags
• Duplicate Content
• URL Structure
• Image ALT Tags
• Media to Text Transfer
• Broken Link Analysis
• Back Link Analysis
• Search Engine Bots Optimization
• Internal Link Analysis